Monday, May 1, 2023

How to Become the ‘Go To’ Person in Your Industry (Part 2)

The Clock is ticking. Are there key people you'd like to meet? Make a point of meeting them. Arrange for a mutual friend or business associate to introduce you. Attend a function at which they're speaking and go up to talk with them when their address is over. Call them to make appointments. Don't wait for opportunity. Make it.

People You Know. Don’t overlook the people with whom you already have relationships. Make your contacts and resources available to people you already know and work with. They are likely to reciprocate.

Use PR To Your Advantage. PR or public relations is similar to advertising. Both get you exposure. Advertising is often hard sell. PR is always soft sell. Advertising costs money. PR is free. If you have a story you believe others would like to know about, contact the media. The media gets its stories because people just like you call them.

Become A Sponsor. Consider sponsoring an event or getting your business to do it. Donate a site for a charitable function. Pay for shirts for the local little league team. Contribute favors for a charitable event. This is one more way to gain respect and get your name out there.

Only You. Set yourself apart from the rest of the crowd. Create a unique identity for yourself. Have a logo and/or slogan that attracts people and makes them think of you. Free gifts? Letters of thanks? Offer something extra that meaningfully differentiates you.

Reputation. Reputation. Reputation. Develop a reputation for high quality and reasonable prices, honesty, and respect. Cultivate qualities in yourself that you value in others. Give your customers and clients a reason to refer their friends.

Find A Happy Medium. Some folks specialize. Some folks don't. Find yourself a niche but don't make it too narrow. That's how to have your cake and eat it, too. Don't expect to make these changes overnight! Take one step at a time. You'll be surprised how quickly you can get where you want to go and become others ‘go to’ person in the process.

Flirting with becoming a film angel? Let me know and I’ll keep you in the loop with future developments about Bernhardt on Broadway, the movie musical I’m producing about Sarah Bernhardt. 😊 #musicals #moviemusicals #musicalfilms #musicalfeaturefilms

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